British Heart Foundation and PureGym launch heart health programme

PUREGYM and the British Heart Foundation (BHF) have teamed up to unveil a new programme to help improve the nation’s heart health.  

The innovative Healthy Hearts Programme, released this month, is designed to improve cardiovascular health, build strength and promote overall well-being is now available as part of the PureGym app.

Free to access for both members and non-members, the eight-week progressive programme supports users who want to pursue a heart-healthy lifestyle. It guides users through exercises, recipes and resources created by PureGym’s health and fitness professionals and cardiac specialists from the BHF.

The programme, which has been through a rigorous testing process including a trial of over 20,000 people, offers:

• Tailored training plans created by PureGym’s fitness experts, which include a combination of strength training, cardio workouts and yoga routines. The workouts require minimal equipment and can be completed either in the gym or at home.
• The programme’s features make the workouts suitable for everyone – those new to exercise, have health considerations, are a heart patient or simply want to take more steps to improve their heart health.
• Tasty heart-healthy recipes were created in collaboration with the BHF’s dietitians which include breakfasts, snacks and main meals such as Huevos Rancheros and lentil dahl.
• Information and support written by BHF cardiac nurses and dietitians to help people take control of their heart health, for example, blood pressure management.

Rebecca Passmore, UK Managing Director at PureGym said:

“Exercising and leading a healthy lifestyle plays a crucial role in maintaining heart health so we’re very excited about the launch of our Healthy Hearts Programme. By using our expertise, combined with the invaluable medical information on the heart provided to us by the BHF, we want to support and educate the public on how to implement a heart-healthy lifestyle.

“Accessibility is key and that’s why we want to make sure everyone, both PureGym members and non-members, have access to relevant health information, no matter their fitness journey.”

Working together in their mission to tackle the UK’s heart health, the BHF and PureGym joined forces in February last year as part of a multi-million-pound charity partnership.

Since then, they have worked together on a number of activities and products all aimed at tackling heart and circulatory diseases – the leading cause of global deaths and currently affect the lives of 7.6 million people and their families in the UK.

Alison Mitchell, Head of Corporate Partnerships at the British Heart Foundation said:

“Heart and circulatory diseases and their risk factors, have a significant impact on the nation’s health. It is important we work together to find new ways to encourage people to lead healthier lives.

“This programme is a wonderful product of our partnership with PureGym. We’ve pooled our expert resources to create a hugely useful, free tool that we hope will benefit many people across the UK by helping them to make some easy lifestyle changes that will reduce their risk of developing heart and circulatory diseases.”

The Healthy Hearts programme launched at the beginning of July via the PureGym app. Download the PureGym app for free and look under the ‘Health’ tab for access. To find out more, please visit: https://www.puregym.com/healthy-hearts-programme.