Hft launches campaign to recruit support workers

Hft launches campaign to recruit support workers

ATTENDING fairy kingdom parties, laying out the red carpet for colleagues and people you support who’ve just attended the Royal Garden Party – or even a simple trip to the seaside. These are all real-life examples of life as a support worker for learning disability charity, Hft.

As the latest figures show that the vacancy rate in social care remains at around three times the national average of other economic sectors, Hft has launched a new recruitment campaign for 2024, showcasing what working in care really means in a bid to attract more valuable colleagues.

The social media and print campaign showcase how social care is not just a job, but rather a fulfilling career. Social care is also the right fit for those looking for a role that can fit around their family commitments, or those simply looking for a change in direction.

Tracy Hampson, Director of Operations said:

“As Skills For Care’s new workforce strategy shows that more than half a million extra roles in social care will be needed in the next 15 years to keep up with demand, we felt this was a perfect time to launch a campaign to boost recruitment of key frontline colleagues.”

Hft has developed different creative approaches to speak to a mix of audiences, using its understanding of the roles, learning disabled adults, and the needs and wants people have for their careers.

Tracey said:

“The primary objectives are to show the world what care really looks like. There are so many misconceptions out there about what life as a support worker is like. We wanted to combat those and share the fantastic opportunities that come with the role of a Learning Disability Support Worker. Days are varied, interesting and fun. There are challenges along the way but ask any support worker and you’ll hear how rewarding it really is.”

Hft has used viral video trends to attract the attention of audiences. As well as sharing the variety and joy that comes with the role, Hft wanted to shine a light on the qualifications colleagues gain, all while working and being paid.  Being a Learning Disability Support Worker is a career that is rewarding, exciting, and challenging while also being part of positive change.

A big part of the Hft recruitment campaign was featuring the voices of colleagues who wanted to share their experience of care. One such person was Sonny, a Support Worker who completely changed his career after his wife became ill.

Sonny said:

“Applying to Hft was the best decision I’ve ever made and I wish I’d done it years ago.”

Sonny’s video is a heartwarming example of what real life as a support worker looks like.

Hft is still taking applications for support workers. To find out more, please visit: Hft.org.uk.

Powered by WPeMatico