Reason Digital Announces New CEO

MANCHESTER-based digital agency Reason Digital has announced changes to its senior leadership team, with the appointment of a new CEO and the stepping down of its current Managing Director.

The award-winning agency, founded in 2008, specialises in providing digital solutions that enable UK charities to widen accessibility and improve their services to impact people’s lives for the better.

Mark Sharp takes up the newly-created role of CEO. He joins the company following more than 21 years (12 of which as Operations & Commercial Director) with Code Computerlove – a specialist user-experience-focused design and innovation agency that is part of EssenceMediacom North – the UK’s most successful full-service media agency.

On his appointment, Mark Sharp, CEO, commented:

“I am thrilled to start and continue the excellent work that Ben and the whole team have established over the years. I am excited to leverage my experience to assist and help drive the Reason Digital team to achieve its mission and consistently deliver value for existing and potential clients.”

Ben White has announced his decision to step down from his role as Managing Director to take up the same position at Reason Digital’s sister company, Impact. He will, however, retain a position within the business as a Director.

Ben joined Reason Digital in 2015 as Project Management Lead before being promoted to the role of Managing Director in 2018. He played a pivotal role in successfully steering the business through the COVID-19 pandemic. At the same time, he has overseen a period of unprecedented growth that has seen Reason Digital scale to revenues of almost £3 million employing 45 employees.

Commenting on his decision, Ben White stated:

“I’m so grateful to have been a part of Reason over the last 10 years, both as part of the team and as a leader. I’d like to extend my thanks to everyone who’s been part of our journey. I’m looking forward to moving into my new role as Director and seeing what is next for our incredible team, supporting in any way I can.”

Ed Cox, Co-founder, added:

“I’m thankful for Ben’s achievements over the decade he’s been with us, especially in almost doubling the agency’s revenues during his time in charge, and in leading the team through the challenging times of lockdown and the cost of living crisis, culminating in our most successful year to date. I’m also delighted to welcome Mark to the team, with all the experience and skills he brings from growing well-respected digital agencies and in developing and implementing business strategies. I’m excited to work with Mark and the team to take the business to the next level.”

Reason Digital is widely recognised as one of the most exciting and rapidly growing digital solutions providers for the UK charity sector and a go-to tech-for-good growth partner. This has been further strengthened with the recent announcement that Reason Digital has become a certified B Corp.