Volunteering Matters launches campaign to change young people’s perceptions of volunteering

Today (29 March 2018) national charity Volunteering Matters is launching a campaign to change young people’s perceptions of volunteering. Titled ‘Revolution You’, the campaign is designed to challenge preconceived negative notions of volunteering and encourage more young people to consider a gap year in the UK.

The charity has been recruiting and placing full-time volunteers for over 50 years – and is launching this campaign at a time when they feel full-time volunteers are needed more than ever before. Volunteering Matters wants to see more young people sign up as full-time volunteers in the UK, supporting the people and communities who need it, and starting their own personal revolution at the same time.

Working with The Team and Raw London to create the campaign identity and content, a short film and series of ads will be launched this week with a switched on, energetic feel.  An extension to the Volunteering Matters brand, but inspiring an even more active, get up and do attitude, the campaign gives a flavour of the different career paths that volunteering can lead to and the hidden skills it can uncover, challenging preconceived notions that volunteering just benefits others and not the volunteers themselves.

Oonagh Aitken, Chief Executive of Volunteering Matters, said: “Our Full-Time Volunteering programme is an opportunity for young people to discover what they care about, and do something about it. But not enough young people recognise volunteering in the UK as a full time option. This isn’t due to apathy or lack of skill – we know that many young people have the ability and determination to enrich their communities and start their own revolution.

“We hope that this campaign will dispel some of the myths around volunteering for young people – it’s not just about helping others (although that is of course an integral part), but it can also transform the life of the volunteer. Our volunteers tell us they have increased their confidence, made friends for life, and discovered hidden talents they never knew they had.”

Are you ready for a revolution? Ready to spend 6-12 months away from home with your living expenses covered? This is your chance. Take it. It’s time for Revolution You. To view the Revolution You film visit: www.volunteeringmatters.org.uk/revolutionyou

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